He stressed the need for governments to prioritize the creative economy, and putting African people first. "The creative and cultural industries are the expression of African identity, and they deserve to be at the forefront of national agendas," he noted. Africa's creative potential is limitless, but unlocking it requires concerted effort from governments, investors, and stakeholders. By investing in talent, protecting intellectual property, and creating supportive ecosystems, Gachara said, Africa can harness its creative industries to drive economic growth, social development, and global influence.