"African content is becoming a staple part of global content. It’s exciting to see the world recognize the value of our storytelling and invest in our narratives," she said. According to the African Development Bank, the continent’s creative economy is on the rise. Streaming and on-demand markets are projected to grow significantly, with millions of subscribers expected to join digital platforms in the coming years. The music industry alone is poised to reach over $0.5b in digital streaming revenue by 2025. However, despite this immense potential, there are challenges to overcome.